Appalachian Survey Research Lab (AppSRL) offers the following services:

  • Research design (hypotheses, measures, sampling frame, etc.)
  • Questionnaire construction (question wording, order, length, etc.)
  • Data collection using Computer-Assisted Telephone Interviewing (CATI) system
  • Data analysis and report writing
  • Other consulting services (as needed)

We have the ability to field multi-mode surveys to reach respondents by telephone, mail, and/or Internet. We can field, local, regional, or national surveys with random-digit-dialing (RDD) samples. For telephone surveys, we generally staff the lab with 15 to 20 interviewers and can finish most large-N academic research studies within 6-8 weeks. Because we strive to provide clients with high quality data typically found in academic research, we make multiple attempts at each contact number (as many as 6 attempts) in order increase response rates. Moreover, households and individuals who were initially unwilling to participate in our surveys are generally contacted multiple times in an attempt to persuade them to participate. Calls are staggered over times of day and days of the week to maximize the chance of making contact with potential respondents.

Once data collection has concluded, we provide clients with the data in just about any requested format. The dataset will include clearly labeled variables and values, as well as survey weights to account for complex sampling designs and known demographic proportions (using Census data and an estimation technique known as survey raking). The data is packaged with a methodology report, which includes response and cooperation rates endorsed by the American Association of Public Opinion Research (AAPOR), a codebook, and frequency tables or cross-tabulations of key demographic variables.

center for economic research and policy analysis appalachian state university


Dr Todd K Hartman
Goverment and Justice Studies

QEP Global Learning